
Turn ambition into everyday action
Strategic partner for those
who want stronger results.
Leadership Identity, Management Tone & Personal Branding for performance

What do you want to achieve in the next 3, 5, or 10 years?
I work side by side with leaders, teams and individuals to:
- Create a vision
- Simplify management
- Deliver results without the drama
Personal branding
Leadership signature
Management framework
Internal communication
How I work
I work side by side with leaders, teams and individuals to bring clarity, structure, and impact.
For Leaders
 Clarify vision, so strategy is communicated with impact
 Shape a leadership signature that strengthens credibility and influence
 Design an organization that delivers results and reinforces the brand
For Teams
 Streamline management so delivery is reliable and builds trust
 Create clearer interactions that improve collaboration and communication flow
 Reduce mental load so energy fuels performance
For Individuals
 Clarify priorities so effort aligns with meaningful results
 Strengthen positioning and communication to stand out with credibility
 Build resilience to perform no matter what
Why work with me?
- Because strategy without structure stays a dream.
- Because teams without clarity waste time and energy.
- Because you are the starting point for change.
High performance starts with a mindset. And shows up in a method.
That’s what we build with every Executive we support.
Here’s how it works:
- Make faster, smarter decisions by focusing on what truly drives results.
- Boost team accountability through clear roles, rituals, and rules of engagement.
- Lead high-stakes conversations — with self-confidence, clarity, and the right tone.
Personal branding is about defining what sets you apart.
Stand out. Speak clearly. Achieve better results.
For professionals who want to:
- Clarify their professional identity.
- Refine their tone and communication style.
- Show up with more confidence.
Clearer goal. Leaner organization.
Better results.
A business partnership based on expertise & practical solutions.
What clients say
I’d spent years growing in my role, but struggled to articulate what really made me different. I knew I had value, but I didn’t know how to express it without sounding generic.
Working with GJ CONCEPTS helped me cut through the noise. Guylaine helped me name my strengths, define my tone, and communicate with clarity — both on paper and in meetings.
Brand Strategist, Paris
After nearly a decade in engineering, I wanted to transition into a more strategic product role — but I wasn’t sure how to reposition myself without starting from scratch.
Guylaine helped me build a clear value proposition based on my existing skills, refine how I speak about my experience, and gain the confidence to pursue the change.
Product Manager (former Engineer), Lyon
When I started working with Guylaine, I thought I knew what to expect, having experienced management training before. Spoiler alert, I had no idea!
She not only took me outside my comfort zone—sometimes even breaking down walls I didn’t even know needed breaking down—but she also revealed blind spots I didn’t know existed.
The Management Tone Program is truly tailor-made and designed to align with your personality and goals.
I can’t recommend Guylaine enough. Prepare yourself for revelations—sometimes the unexpected kind!
Finance CFO
Fantastic sessions! Guylaine’s ability to zero in on my challenges and help come up with the right solutions is second to none.
Her direct approach and positive energy are invaluable. Thank you is not enough for the change you have helped me in my career.
I highly recommend her Leadership Identity program to any business leader looking to scale.
Founder & CEO, London
Guylaine’s management tone program was instrumental in elevating my skills. Her guidance was pivotal in achieving the superior level of performance expected of both myself and my team.
Implementing proven methodologies alongside her openness to exploring innovative strategies changed my approach to my role.
This partnership has not only been a game-changer in my professional journey, but also in how I perceive and tackle management challenges.
Management committee member, Geneva
Thanks to my sessions with Guylaine, I was able to understand the place that Art was going to take in my life, and be able to target the type of art I wanted to pursue better.
By investing in her leadership identity program, I avoided several years of wandering in my field.